GC KAMAZ-LEASING is participating in the XIX conference of OJSC KAMAZ’s dealers which held in Sochi from 14 to 18 March.
In his speech, Oleg Yershov, General Director of Leasing Company KAMAZ Inc, summed up the results of their cooperation for 2014 and set tasks for 2015.
The dealerships promoting leasing from the manufacturer improved their performance year-over-year having increased the number of requests by 27% and ready contracts by 19%. Also, the dealerships focused on online advertising and workplace branding. KAMAZ-LEASING has a wide network of representative offices in regions of the Russian Federation – 124 official dealers of OJSC KAMAZ.
In 2015, the company plans to cooperate with the dealer network in the following: participation in state programs, tenders for vehicle purchasing, promotion of used vehicles leasing, implementation of the “scrappage + leasing” and “leasing + trade-in” programs and advertising of an anti-crisis product currently under development whose name and characteristics will be announced in the near future.